Strategic communications is a specialized approach to distributing and receiving information. It means communicating the best message, through the correct channels, to the right people, at the right time, and using feedback from this process to advance the companyʼs goals. We work with you to build a roadmap for your business to achieve a desired outcome, launch a new initiative, or build better brand awareness.

Public policy has an impact on nearly every aspect of business operations. But choosing when and where to engage can be difficult. Effectively communicating about policy requires a deep understanding of the legislative process as well as a recognition of what motivates stakeholders to take action. Steer analyzes the issues, provides recommendations for engagement, and runs communications campaigns to achieve specific policy outcomes.

We help executives find their voice, refine messages, target the correct audiences, and promote fresh ideas in front of diverse audiences. We help identify the right communications tactics and channels to build reputations and open the door to new opportunities. Tactically, we do everything from writing op-eds, talking points, and speeches to discussing messaging through clothing and backdrops.

Protect your brand with our risk assessments, crisis exercises, and stakeholder communications strategies. We see around corners and prepare you to respond to threats and take advantage of opportunities.

Our extensive experience and deep relationships with reporters and thought leaders, makes us uniquely prepared to assist in packaging and distributing information for mass consumption through statements, press releases, opinion editorials, interviews, press conferences, and/or editorial boards. Additionally, we can serve as an on-the-record spokesperson with international, national, and/or regional press.

We are storytellers. We create messages and content that will resonate with your audience. We have the capabilities to build messaging architectures as well as creative content that capture your audienceʼs attention, be it social media graphics, white papers, or one-pagers.

We help organizations build world-class reputational risk management capabilities by driving operational strategic integration and efficiencies across markets and stakeholder groups prior to, during, and following the emergence, or escalation, of a crisis. We work to reach critical audiences and achieve the best possible outcomes for our clients.

Weʼve been on both sides of the camera and rely on our real-world experiences to fashion a custom program for each client. Our training is rooted in actionable insight on how to move beyond traditional messaging and deliver impactful stories that get you covered, quoted, and amplified. We combine those insights with on-camera exercises that sharpen your skills as a spokesperson or presenter and give you the confidence to excel in any setting.​

In a world where people spend nearly 12 hours a day consuming media, targeted social media strategies are necessary to not only complement earned media efforts but also reach a wider audience. We use a data-driven approach to identify audiences, learn habits, and serve the right messages, in the right place, at just the right time.

Put your best foot forward with Steer’s event planning expertise. Whether you’re planning a company offsite or an annual gala, let our team work with you to bring your vision to reality. We’ll handle the details, so you can focus on the big picture.

Effective communication in the workplace is a critical business objective, because when done well it can boost employee morale, spur engagement, and increase productivity. We have experience in developing strategies and messages that helped leaders rally employees, communicate controversial political issues, and mitigate risk. Our expertise in change management communications is second to none.

We are passionate about increasing the number of quality voices in the public arena so we cultivate relationships with national security experts and provide them with media and thought leadership opportunities.